By Chelsea Bawab – What does company culture have to do with adopting digital change? Company culture is closely tied to an organization’s beliefs and values. Oftentimes, these values have been established for many years and have played a role in the business’s success. Thus, these beliefs are deeply woven into the fabric of the organization. The culture has been long established, which can create an environment resistant to change. Veterans in the company might think: Our way has worked for us thus far—why change it now?
But resistance to change in the digital era can be detrimental for businesses. Digital transformation is key to remaining competitive in the marketplace. From improving internal processes to providing more efficient customer experiences, digital change is crucial in today’s business climate.
So what can you do to encourage cultural change in your company and foster digital transformation? Here are a few ideas:
- Foster a culture of digital transformation from the top down. The culture of the leadership in your company determines your company’s culture as a whole. If leadership hunkers down and resists change like it’s the plague, that attitude will undoubtedly trickle down into the rest of the organization. Leaders must take ownership of digital transformationwithin their companies, demonstrating its importance to the rest of the organization.