Helping Print Shops and Print Houses of all Sizes Expand their Services and Grow their Business
Egham 6th December, 2017 – Making short-run envelope printing viable and profitable and offering unprecedented creative potential, OKI Europe Ltd’s new Pro9 Envelope Print System enables print shops and print houses to take advantage of evolving trends in direct marketing. It also opens up new opportunities in printing invitations and other high quality mailed products.
The Envelope System provides users of OKI’s Pro9 series Graphic Arts printers with the scope to differentiate their business on two counts. First it enables short runs of variable data envelope printing in less time than it takes to produce printing plates and ink up a press and without any set-up costs. Secondly, the Pro9542 Envelope System offers brilliant white and striking colour on colour envelopes – with exceptional, eye-catching results.
“Despite the great rise in direct marketing via email, consumers still see direct mail as more personal and trustworthy. Research by the Direct Marketing Association shows that in spite of the increasing number of online promotions direct mail still outperforms email; for example, its research showed that only 44% could recall a brand after an email campaign whereas 75% could do so after receiving direct mail,” says Shun Mochizuki, Senior Marketing Manager, Small Format Printers, OKI Europe Ltd.
“However, because of the convenience of email 51% of businesses prefer to use a mixed campaign, hence the need for shorter but more impactful, attention-seeking runs. The Pro9’s unparalleled ability to print CMKY + white and, in the case of the Pro9542, CMKY over white in one pass, will ensure print shops and print houses can offer something more striking and different than their competitors.”
OKI’s Envelope Print System includes an envelope feeder and conveyer developed by OKI to help drive productivity. Easy to set up and with great media flexibility the Envelope System includes an Envelope Fuser to reduce wrinkle and ensure uniform print across a wide range of designs. It prints the broadest range of envelope sizes (C7 to 13” by 15”) at impressive speeds (up to 500 DL envelopes in under approximately 12 minutes).
To find out more visit www.oki.com/eu
About OKI Europe
OKI Europe Ltd is a division of OKI Data Corporation, a global business-to-business brand dedicated to creating cost effective, professional in-house printers, applications and services which are designed to increase the efficiency of today’s and tomorrow’s businesses.
The company is well-established as one of Europe’s leading printer brands, in terms of value and units shipped. For over 60 years OKI Europe has been delivering advanced printing solutions worldwide, introducing ground-breaking technologies that support the needs of businesses large and small. Our pioneering development of digital LED printing technology has placed OKI at the forefront of the market in delivering high-definition, eco-friendly printing devices.
Since the acquisition of the globally-deployed wide format printer business of Seiko I Infotech Inc. a subsidiary of Seiko Instruments Inc. OKI distributes precision-engineered wide-format printing systems specifically for the sign, graphics, CAD and GIS markets that provide industry-leading productivity and image quality. With an EMEA wide network of authorised distributors and dealers OKI Europe Ltd provides complete printing solutions including wide format printers, inks, media, software, installation, support, knowledge and training.
In addition to a vast portfolio of award-winning printers and MFPs, OKI offers a range of services to help optimise print and document workflows. This, together with an integrated suite of software technologies and tools, can help businesses take control of their print and document costs in a secure environment, whether office based, mobile or in the cloud.
Today OKI Europe employs over 500 staff in 15 locations (sales offices and production sites) and is represented in 60 countries throughout the EMEA region.
OKI Data Corporation is a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd., established in 1881 and Japan’s first telecommunications manufacturer.
Visit www.oki.com/eu for further information.