U.S. Consumers: Print on Paper is Safer, More Secure and More Trusted than Digital Media

The latest consumer survey commissioned by Two Sides, “Print and Paper in a Digital World”, highlights interesting consumer feedback on print vs digital.

In recent years, there has been an explosion of data breaches in the financial, business and health care sectors. This has made people everywhere sit up and take notice about where and how their important personal data is stored.

It is not surprising then, that the recent Toluna survey commissioned by Two Sides revealed that 78% of U.S. respondents keep hard copies of important documents at home as they believe this is the safest and most secure way of storing their information.  A similar number (76%) are increasingly concerned that personal information held electronically is at risk of being hacked, stolen, lost or damaged.


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