By Rieva Lesonsky for Xerox – From your website to your logo, from your business cards to your sales sheets, it’s easy for your business image and its associated marketing materials to become outdated. To keep your business relevant to prospects and customers, your marketing assets should look current, too. If your marketing materials need a makeover, there’s no better time than the New Year to undertake it – or to start a conversation with your customers about how they can make updates or bring their marketing printing in-house by adding the right devices to their fleet. Here’s how to get started.
Gather all your marketing materials in one place. Ask every individual and/or department in your company to share all of the materials they use for marketing purposes. Scan any print materials using Xerox Capture Point technology to send editable versions directly to your chosen cloud storage. (If you aren’t currently using a central cloud storage location for your business’s marketing materials, set that up now.)