How Mapping Benefits The Managed Print Services Sales Process
By: Aldo Spensieri, Clover Imaging Group – Getting from Point A to Point B is always easier with a map in hand. The Managed Print Services (MPS) sales process is no different. With numerous ways to get sidetracked and lose potential sales, MPS vendors need to use mapping to remain focused on the ultimate goal of driving sales.
Mapping the sales process allows companies to collaborate effectively across multiple departments. It gives you the opportunity to relate customer-specific observations to generic examples and use them to drive further sales. It reduces misalignment between marketing and sales, allowing both to perform with greater efficiency and effectiveness.