By Robert Covington, Toshiba – In 2008, nearly half of all Americans attended weekly religious services, according to a recent Gallup survey. Yet today, that number is only 38% and continuing to drop. However, another 37% say they practice faith in other ways, which means there may be opportunities to re-engage that additional percentage and increase attendance once more.
Often operating with small budgets, most religious organizations print everything in-house. Not just regular communications like bulletins and newsletters, but also external flyers, postcards and direct marketing campaigns to drive membership.
Therefore, it’s vital that staff have access to easy-to-use tools for building eye-catching materials that not only help retain but help build a congregation.
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SOURCE Toshiba
