By Pete Peterson, President, Xerox Chanels – The emergence of apps that expand the role of multifunction printers (MFPs) in the workplace presents a fresh opportunity for IT-focused resellers. By applying their IT expertise to developing apps that differentiate their print offerings, they can bring new value to the digital transformation of their customers’ businesses and new revenue streams to their own.
To help them get there, we’ve just launched a streamlined partner program for IT solution providers that’s simple to understand, promotes growth and offers robust sales incentives. The intent: provide an easy way for IT solution providers to pursue what is for many an untapped revenue source.
The Time is Right
The timing couldn’t be better for partnering with Xerox for these offerings. Last year we totally refreshed our product portfolio with 29 new AltaLink® and VersaLink® printers and MFPs for the workplace, rolled out in the largest technology introduction in our 110-year history. Each new model is equipped with our ConnectKey® operating system and solutions software—and its open API platform—for developing apps that can automate unique work processes.