By Keith Snyder – In San Antonio this past November, I had the privilege of meeting and spending time with many of our partners from around the globe. It was great exchanging ideas and learning from each other during our Resonance 2018 event. During one of our breakout sessions, I presented the following ideas and techniques for growing your business, and at the same time, protect your blind spots from predators (AKA – competitors.) Here is what we reviewed that day.

Growing and Protecting Your Client Base

Whether your organization offers products and solutions through a partner or distributor community, or if you sell directly to end-user clients, the most important and critical area of your organization is your client base – partner clients or direct end-user clients – are your dominant source of value, and your dominant source of risk.


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