By Lisa Graham, Xerox – Excellent customer service is undisputedly one of the most important factors in a company’s ability to grow, and it affects businesses in big ways. When customers are delighted with customer service, they easily become marketers on your behalf – resulting in customer evangelism, which is a truly effective marketing tactic.
On the other hand, unhappy customers complain, write bad reviews, seek other options, and permanently close communications between themselves and companies, detracting from your hard work.
Today’s mobile evolution is changing entire industries. It gives us constant connectivity and enhances customer service by empowering companies to react in real time – think transportation, such as Uber or Lyft. In fact, at Xerox, we continue to see the rapid evolution of mobile device adoption as the demand for mobile tech continues to skyrocket, and we’re responding with our own Xerox branded mobile offerings.