You’ve probably heard the term inbound marketing but might not understand the amazing benefits it can offer. In this post, we’re going to explain exactly what constitutes inbound marketing, how the approach is different to traditional marketing, and show you some of the benefits and opportunities inbound marketing can offer your copier dealership.
…let’s start by defining inbound marketing.
What is Inbound Marketing?
Inbound marketing is technique designed to attract buyers by offering a variety of content to generate interest in your product or services. By employing various forms of “pull marketing” inbound uses blog posts, events, SEO, social media and more to educate, inform and entertain your website visitors. This can help create awareness for your brand, establish you as a thought leader in your industry, build trust and ultimately attract new business.
How Does It Work?
Unlike traditional marketing which takes a “shotgun” approach, inbound marketing is targeted and directed. Traditional marketing is designed to directly sell to potential customers. Inbound marketing is designed to attract your “ideal” customers to you by offering targeted, relevant content that addresses their needs, questions and problems.