National Advertisement Campaign to Focus on Cartridge-Free Printing Solution as Tool for Business Innovation and Productivity
LONG BEACH, Calif. – Feb. 22, 2018 – Epson America, Inc., a leading provider of superior performing printing solutions, today announced a national advertisement campaign entitled “Start It Up!” focused on the small business community, airing during the Big Game as well as throughout the 2018 Winter Olympics on NBC stations in New York City, Los Angeles, Chicago, Boston, Miami, Seattle and Minneapolis.
As an extension of Epson’s commitment to fueling business with exceptional technology solutions, the “Start It Up!” advertisement campaign will include a 30-second television commercial, as well as a series of shorter vignettes, online and radio segments focused on Epson’s EcoTank® printers to empower small businesses and broaden awareness of key technology benefits for working professionals. In addition to digital and television airings on NBC station in the aforementioned markets, the “Start It Up” TV spot is part of Epson’s larger back to business campaign that also includes radio network partners such as iHeart Radio, NPR, The Tech Guy with Leo LaPorte, The Kim Komando Show, among others.
“Epson is focused on developing technology solutions for our business customers that drive results, work efficiently and allow them to flourish and innovate,” said Dan Murphy, International Marketing Communications, Epson America. “Because the Big Game and Winter Olympics reach a wide range of business professionals – ranging from the entrepreneur to the CEO of Fortune 100 companies – we feel it is the optimal medium to expand our commitment to the business community. We believe in creating real connections with our customers and are delighted to continue our partnership with NBC stations to reach small business communities far and wide.”
The commercial focuses on small business owners leveraging Epson’s cartridge-free WorkForce® ET-4750 EcoTank All-in-One, a revolutionary printer for business professionals featuring easy-to-fill, supersized ink tanks for up to two years of ink in the box1, an equivalent to about 30 ink cartridge sets2. The printer also allows business professionals to enjoy savings of up to 80 percent ink with low-cost replacement bottles3.
To view the commercial online, visit: https://www.youtube.com/watch?v=mXGN5o2OjAs
About EcoTank Printers
Epson’s EcoTank line of Supertank all-in-one printers feature cartridge-free printing and revolutionary ink replacement technology. They offer an unbeatable combination of value1 and convenience, with super-high-capacity, easy-to-fill ink tanks. These all-in-one printers come with enough ink in the box to print for up to two years1, so you can print thousands of pages4 before replacing ink. To learn more, visit www.epson.com/ecotank.
About Epson
Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.
Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 80,000 employees in 86 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts.
Epson America, Inc., based in Long Beach, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), Twitter (twitter.com/EpsonAmerica), YouTube (youtube.com/EpsonAmerica), and Instagram (instagram.com/EpsonAmerica).
# # #
EPSON and EcoTank are registered trademarks, and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2017 Epson America, Inc.
1 Based on average monthly print volumes of about 300 pages.
2 Equivalent cartridge sets estimate based on print yields of the included Black and color ink bottles as compared to Epson standard-capacity ink cartridge sets for similarly featured cartridge printers as of March 2017. Ink value based on MSRP (USD) of equivalent cartridge sets.
3 Savings comparison based on the purchase cost of replacement ink bottles and the cost of enough cartridges to achieve the total page yields of the bottles using the manufacturers’ online prices and yields for the highest-capacity cartridges for the best-selling, similarly featured consumer inkjet printers priced at $499 or less per NPD, July 2016. Actual savings will vary based on print tasks, print volumes and usage conditions.
4 ET-2500/2550/2600/2650/2700/2750/3600/3700/3750/4500/4550/4750/16500 included ink bottle yields based on the ISO/IEC 24712 pattern with Epson’s methodology. ET-7700/7750 included ink bottle photo yields are significantly lower and are based on the ISO/IEC 29103 pattern with Epson’s methodology. WF-R4640 included ink pack yields are estimated based on ISO/IEC 24711 test in Default Mode printing continuously. Actual ink yields will vary considerably for reasons including images printed, print settings, temperature and humidity. Yields may be lower when printing infrequently or predominantly with one ink color. All ink colors are used for printing and printer maintenance, and all colors must be available for printing. For more information, visit www.epson.com/inkinfo
