By Jeff Gau, Marco CEO – One of the most valuable lessons that I have learned in business is that not all revenue is created equal. Growing up in a small town in Minnesota, I was taught that $1 is a $1. Now as CEO, I see it from a different perspective.
The quality of the revenue streams of a dealer has a direct impact on its earnings. So how do you improve the quality of your revenue? It goes beyond adding Managed Services.
Here are three steps to get started:
- Bundle service and hardware agreements.
- Distribute your customer base by account, size and industry.
- Create a track record of cross-selling a broad range of products.