Dealers’ Vertical Market Strategy: What’s the Value? 

By Zina Motley-Weaver, CEDS, PMP, Konica Minolta – In 2010, Konica Minolta implemented a vertical marketing strategy and hired individuals like myself who were not from the office technology arena but whose expertise was in fields such as legal, healthcare, government, education, among others. Since that time, we have seen many of our dealers follow suit with vertical markets for their business.

One of our more successful dealers to do so is Pacific Office Automation (POA), the largest office solutions dealer in the U.S. with a 38-year history as a recognized leader in office management solutions. It has 25 offices throughout Oregon, Washington, California, Arizona, New Mexico, Utah and Colorado.

I’m excited to have recently spoken with Doug Pitassi, President of POA, and Troy Shawhan, its Director of Services for Legal & Healthcare, about how they have achieved great success with this trend.

Let’s start with Doug: 

When did you realize that a vertical marketing strategy would be advantageous for your dealership?

Click here to read the rest

Konica Minolta Strengthens IT Security Services through Acquisition of Assets of VioPoint, Inc.