Tips for Engaging SMBs in Mobile Print and Secure Cloud Technology

By  – Note: This article was filed by a paid contributor to Xerox Corporation.

For a while, at the dawn of the mobile device era, computers were still firmly on every desk, employees were still doing the bulk of their work from those desks, and while everyone might eventually have a phone in their pockets, why in the world would they want to print from it?

But here we are in 2017, and according to Pew Research, 77 percent of Americans own smartphones — up from just 35 percent in 2011. And although workflows are becoming more digitized — integrating, ideally, with those smartphones and tablets we all carry — the paperless office is nowhere to be found. In fact, a recent survey by Xerox and Coleman Parkes Research found 66 percent of SMBs currently include mobile printing in their mobility initiatives and another 27 percent plan to within the next year.

Source: Coleman Parkes Research/Xerox commissioned survey,1000 SMBs in US, UK, France, Germany

It seems that, in spite of all the dire predictions, people want to print — and they want to be able to do it from whatever location and device they choose. More and more often, employees are looking for this type of flexibility in job situations, and the ability to attract and retain quality workers often hinges on a company’s ability to offer that freedom.

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