Solving Your Customers’ Problems, One Vertical at a Time

By Patricia Ames, BPO Media – Vertical markets are a challenge and an opportunity for channel partners — each one comes with its own set of unique problems and trends. Many industries have strict security regulations to adhere to; most require a helping hand from software to handle the overwhelming volume of paper and electronic documents funneling in and out of their doors each day. But where those businesses see a problem, a savvy office equipment dealer will see an opportunity.

Providing affordable, efficient printing solutions AND solving their customer’s vertical-specific regulatory, data security, information management and workflow problems makes them not just a dealer — they are a partner. But before they can do that, they’ll need a thorough understanding of the rules and trends that affect their customers’ business if they want to keep up in today’s ultra-competitive marketplace.

In other words, you need to know your stuff. We’ll help you get the ball rolling with some details on a couple of key verticals.


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