Have you been frustrated that your website always seems to be out of date?  Let us keep your site updated with fresh, relevant information.  Each week you’ll get a custom blog article added to your site based on topics that are useful to prospective clients.

Not only will this help position you as the local technology experts, it also helps you get placement in Google for a wide variety of search terms.

CUSTOM BLOG POSTS

Every week we will put a custom blog post on your site.  We’ll collaborate with you to determine topics that are most relevant to your dealership.  For example, if you are about to do a push on network security we can focus blog posts around that topic.  Each blog post is customized to your dealership.  One of the main reasons we do this is so that it that you get more impact with search engines if the content only exists in one place on your website.

INDUSTRY NEWS FEEDS

News, press releases and case studies from your hardware and software partners are automatically posted to the news page of your site.  This provides more content on your site and closely aligns you with your technology partners.  It also gives your sales reps articles to share that link to your website instead of the OEM site.

HOW YOU BENEFIT

1. GIVES YOU AN ADVANTAGE EARLY IN THE SALES PROCESS

Have you noticed that today’s buyer is further along in the sales cycle than ever before?  That’s because buyers do research online before they engage a sales rep.  We’ve always said that the first rep in the deal has a major advantage.  When your website contians helpful information you can position yourself as the “first rep in” and earn the spot of a trusted advisor early in the sales cycle.

2. SEARCH ENGINE OPTIMIZATION

The more content you have on your website the more content Google has to index.  According to a 2012 Hubspot study, companies with 101-200 pages generate 2.5 more leads than those with 50 or fewer pages.  When you add four blog posts to your site every month along with industry news feeds and a product catalog it won’t be long until you have hundreds of pages of content for Google to index.

3. GIVES YOU RELEVANT INFORMATION TO SHARE ON SOCIAL MEDIA

The most effective social media posts link back to helpful ideas that you have created.  This shows that your company has unique ideas that could be helpful.  Custom posts on your blog can be shared on your company social media pages.  They can also be shared by your sales team, helping position them as experts.

GET STARTED

Make sure your site is always up-to-date.  Contact us now to put us to work writing blog content for your dealership.