When we throw things away, they simply go elsewhere – into the atmosphere, a landfill or the ocean. Even the things we discard in space is a cause for concern.
As people start to recognize that there is no such thing as a disposable spoon, for example, they also become aware that the ability to manufacture something new, from raw materials, can’t go on forever. That’s where the idea of a circular economy comes in.
A circular (as opposed to linear) economy, changes the one-way path of take, make, use and dispose into a wheel where longevity is built in at the design and manufacture stage. Reusability and recyclability drives consumer choice, and there is a positive impact on the business bottom line from the re-use/repair/recycle model.