Digital scan & capture technology delivers more efficient marketing operations

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Marketing departments and agencies have traditionally relied heavily on printed materials. This has led to an abundance of manual, hardcopy-based processes and high printing costs for these organisations. Implementing digital scan and capture technology can remove this burden and deliver significant time and cost savings, according to Y Soft.

Marketing is, by definition, content-heavy. From flyers and posters to brochures and web copy, marketing professionals are constantly writing, reviewing and editing content. Usually, the information needs to go through a strict approvals process before it can be sent to print or otherwise published.

Adam O’Neill, managing director – Australia, Y Soft, said, “Marketing organisations should consider  scan and capture software, which turns hardcopy documents into electronic ones, including encrypted PDFs, using a multifunction device.

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