What’s the Right Light Production Content for Channel Partners to Share on Social Media?

By Matthew Parker, on behalf of Xerox – Don’t you hate it when people constantly sell to you on social media?

We’ve all seen the feeds that constantly self-promote.  They are all “me, me, me”. Their only focus is to get you to buy their products and services.

These sorts of feeds usually achieve the opposite of what they intend. The constant focus on themselves turns social media visitors away. In some cases, they actually end up harming their brand. Unfortunately, it can be all too easy for each of us to create social media feeds like this as well.

It’s time to take a long, hard look at our own social media feeds.

How many reseller feeds have you seen that focus solely on machine releases and on “special offers”? Feeds like this do nothing more than encourage people to think purely about buying products on price.

Remember the purpose of a good social media feed: it is to create warm prospects. You want potential customers who are engaged with your feed. They want to do business with you. The best way to achieve this is to make sure that you are sharing what they want to read.

Here are the three elements of a successful reseller social media feed:


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