You may have noticed we recently published a blog titled “Is your website designed to help keep you in business?“. This was the first in a series of posts designed to help you better understand why it’s so important for your business to have a strong online presence. When we published, I anticipated some curiosity about why we jumped into this topic so this message is an explanation to help put our initiative into context.
First, I wanted to start by putting our industry situation firmly in focus. The market is shrinking and the market for heavy-duty, high-end copier machines is shrinking a lot faster than other parts of the market. The implications on dealers are serious, both to the top line (revenue) as well as on the cost of doing business, particularly with regards to the cost of running a service organization.