Lexmark Adopts a ‘Protect and Attack’ Strategy to Win New UK Partners

The following appears on channelweb.co.uk

By Marian McHugh – Lexmark plans to adopt a “protect and attack” strategy in order to grow its UK partner base, according to Sammy Kinlaw, VP of worldwide channel sales.

Kinlaw (pictured) was brought into the fold last year to grow the print vendor’s EMEA sales “double digits” and he has developed a strategy to expand the number of partners it works with in Europe to achieve this goal.

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