Why Salesforce is Much More than a Standard CRM

Choosing a CRM (customer relations management) platform feels a lot like getting into a relationship: you can’t just consider the short-term benefits, but the long-term effects need to be considered too.

So it’s entirely to Salesforce’s credit that you regularly hear of stories like Johnson & Johnson Medical Devices, whose IT Director decided to commit his global organization to a single Salesforce implementation and junking legacy systems along the way.

“Salesforce, with its capability roadmap, represents a very good opportunity for us,” Johnson & Johnson’s Sanjay Singh told Diginomica. “Right now I don’t think anyone has the depth and breadth of coverage that Salesforce does.”


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