What is Employee Retention? Considerations for Keeping an Engaged Workforce

You may understand the value of retaining an engaged workforce. However, can you clearly define what your business’s employee retention strategy is, and ways to improve it?

In today’s competitive labor market, many small business owners are struggling, especially in the area of employee retention. While HR professionals and business owners want to keep good employees longer, many employees are changing jobs more often.

Employees leave for many reasons – lack of growth opportunities, salary expectations, a general feeling of mistrust or disrespect, or other factors. To identify the source, it’s important to open the lines of communication with your employees.

The following considerations can help you identify what employee retention means for your business, and how you can take steps to improve it within your organization.

Measuring employee retention

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