By Chelsea Bawab, PSIGEN – Here are 4 ways for resellers to ensure they are adding value for the organizations they serve:
- Make sure you thoroughly understand the problem before suggesting a solution.Your customer wants to see results quickly; you want to close the deal and deliver value to your customer. While that’s all well and good, jumping in headfirst can cause both you and your customer to miss the mark. No matter how cutting-edge your technological tools are, if you are not first listening to the problem and assessing the needs based on that information, you will simply be adding to the noise. Before suggesting any solutions, make sure you have a clear understanding of the challenges facing the organization. Then create a solution to directly solve those specific problems.