By Katie Lanpher, GreatAmerica – The office equipment channel has been a bustling place over the last few years. The competition is fiercer than ever and the entire industry continues to buzz with mergers and acquisitions at every corner.
Even through all of this commotion, independent office equipment dealers have remained unwavering in their commitment to serve their customers, actively seeking out new ways to claim market share, differentiate themselves against the competition, and ensure protection of their customer base.
We are also amidst a massive digital transformation. New technology is infiltrating the marketplace at a staggering rate leaving prospective buyers in need of education in order to make the right purchasing decisions. They want to know things like how they can print less? Or how they can automate workflows? They want to learn about new available technologies and what kinds of products or services can be implemented to promote ease of business while saving them time and money so they can stay focused on their core business.