Who are the Typical In-plant Contacts to Engage?
It doesn’t matter if you’re a customer or a salesperson, who you can talk with in an in-plant print center is based on the number of staff that work at the in-plant. In the very small shops with only a few staff, you can often talk to anyone because everyone has to know everything. However, as the in-plant staff increases, the responsibilities are often more focused and there may be fewer people that can talk with you.
According to In-Plant Graphics Magazine (December 2016), the top ten in-plants have staff ranging from 100-554 but these are the exceptions, not the rule. In the recent PRIMIR study Digital Printing Technology’s Influence on the U.S. In-Plant Printing Market that IMG worked on with IDC, we found 88% of in-plants had less than 20 staff and 55% had less than 5 staff.
In very small in-plants with only a few staff, you may talk to everyone or whoever answers the phone. In larger in-plants, there are generally managers, CSRs staff, graphic designers, prepress, printing, finishing, and mailing staff.
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This in-plant primer article is the third article in a series of 12 articles designed to help dealers and print vendors understand in-plants called “In-Plant Primer: From Operations Basics to Advanced Sales Concepts.” Divided into two primers of basic (101) and advanced (201) topics, this article is the third of the first six articles in the basic primer, “In-Plant Primer 101: Trends and Challenges.”
