What We Can Learn from Amazon to Create a Better Customer Experience
By Howie Fenton, for RSA – The role of e-Commerce in the customer experience is increasing as more customers demand service like world class e-commerce sites such as Amazon.
This is the second in a series of articles that talk about the role of software automation in enhancing superior customer service as well as the CX. Our first article focused on two common mistakes print providers often make in understanding the customer experience.
The demand for more convenient service based on new technology is not new and the advantages of new technology are not always immediate. When ATMs first became available the adoption was slow but today it would be unheard of to use a bank without ATMs. The is also true of e-commerce, which was slow to garner acceptance but had an impact that is exceeding all predictions.
SOURCE Rochester Software Associates