By Cindy Lee and Larry Levine – Today’s modern sales team faces numerous and daunting challenges in a highly connected, networked business world. They’re wrestling with major changes in their markets brought on by information-empowered buyers and digitization within the sales channel. Growing competition, from established companies to tech savvy start-ups has placed even more pressure on sales margins and the effectiveness of sales teams to maintain clients or drive profitable net-new business growth.
What’s your plan to drive new business growth?
With all of these forces at work, sales leaders must retool parts of the sales process around a new model, one that calls for new approaches, new positioning within the marketplace, new client experiences, and new business growth; all centered on a well-organized plan.