By: Katie Lanpher, GreatAmerica – Over the last year, GreatAmerica has been on a journey to evolve our marketing strategy to adopt an inbound approach. A big part of that has involved embracing video as a way to connect and engage with our customers and prospects. Our primary mission in doing so was to better serve these relationships by using video to educate and establish trust and transparency. But we also learned just how much video can enhance the way we communicate with everyone we collaborate with, both internally and externally.

In hindsight, this realization couldn’t have come at a better time. With the onset of the Coronavirus, or COVID-19, we’ve seen virtually everyone’s life massively impacted. Many organizations within the United States are moving to a work from home strategy as a result of advice from the CDC and both federal and local government. This massive move to work from home will bring new obstacles when it comes to maintaining the connections and engagement you have with your customers, industry peers, and coworkers. It can also bring new opportunity.

Video Is Essential To Your Remote Strategy…


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SOURCE GreatAmerica

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