By Steve Gottlieb, GreatAmerica – As the snow melts away in Iowa, I am looking forward to hitting the open road on my Harley Davidson. The wind blowing through my hair (what little is left…), the sights and sounds of spring, and sharing the open road with my friends and family are among the things that make my Harley a staple of my spring and summer pastime.
What you may not know is that Harley Davidson (HD) has one of the most evocative social brands in the world—not just the motorcycle world either. Over the years HD has been analyzed at marketing conferences as an example of successful social branding, but compared to peers within the motor industry, HD spends a fraction on advertising. HD’s sales rely heavily on the emotional experience of riding a motorcycle, the embodiment of freedom, a loyal following, and a quality motorcycle.
As a sales representative at GreatAmerica, I work with business owners who sacrifice and take risks to build a brand that differentiates them from their competition—primarily through hard work and a premium service experience.
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70% of Buying Experiences are Based on How the Customer Feels They are Being Treated
