Variable Data Printing, or VDP, is a form of on-demand printing in which elements such as text, graphics, and images can be changed from one printed piece to the next using information from a database. Today’s VDP applications go far beyond the laser-personalized letters, invoices, and customer statements of recent decades. It is now possible to customize a variety of documents from sales brochures to training handouts to fit the needs, interests, and preferences of individual customers, employees, or members. VDP has been shown to boost the effectiveness of printed output whether it’s measured: by response rates, readership, ROI, or customer satisfaction.
RISO ComColor inkjet printers produce variable output in color easily and economically. Whether each page is completely different or a simple mail merge is used just to place a name and address on a page, postcard or envelope, a ComColor inkjet printer can handle a wide array of variable data print jobs.
RISO ComColor high-speed inkjet printers make great entry-level systems for commercial printers considering expansion into mailing services. Printers can still turn a profit on the unit with every day print jobs while they prospect for mailing applications. A dedicated mailing system will tie up valuable resources until the printer finds enough business for it to break even. The same can be said for the mail house that may want to start offering print services. ComColor inkjet printers allow the mailing services businesses to continue running their applications on it while prospecting for printing customers.