At ITEX, Xerox Offers Partners Adjacency Growth Opportunities with Clearly Differentiated, Leadership MPS, Apps and Production Technology

By Jim Morrissey, Xerox – Most companies that achieve sustained, long-term, profitable growth have invested in adjacent markets1—markets that share commonalities with their core business. These commonalities make market entry more predictable and manageable, increasing the odds of success.

Office equipment dealers can pursue a number of adjacent markets that offer good profit and growth opportunities. At the 2018 Imaging and Technology Education Exposition, Xerox is focusing on three of the best: managed print services (MPS), apps for multifunction printers (MFPs), and production printing equipment.

Let’s take a closer look.

Differentiate With MPS

With MPS, dealers add a service component to a business they already know—print. MPS relieves customers of the burden of managing their print operation and delivers tangible value, such as greater visibility into print operations, increased network security, lower costs and greater productivity.

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