By Lisa Graham
CRN has awarded Xerox its prestigious 5-Star Award, which recognizes an elite subset of Partner Program Guide applicants who offer solution providers the best partnering elements in their channel programs. Xerox’s Global Partner Program is featured here in the CRN 2017 Partner Program Guide. The detailed listing is an excellent resource for new and potential channel partners and covers a wide range of information. The 5-Star rating is bestowed on programs whose overall rating is among the elite, and Xerox is proud to be considered in that number.
Both Xerox and its channel partners have even more to celebrate, as Xerox has also announced plans to grow its U.S. print-focused partners by 25%. The announcement is a logical next step as Xerox aims to earn more share in the SMB market through the effort and support of its channel partners. Darren Cassidy, president of Xerox’s U.S. channel unit has emphasized that Xerox is going to great lengths to ensure that they are focused on building up areas that hold the greatest opportunity.
Partners can expect more robust and enduring incentives, the kind that go beyond the deal of the day and instead are designed to generate consistent revenue streams that can truly help partners grow their business. Tools like the industry leading PRM system and the launch of an advanced portal-based dynamic interface are expected to help Xerox recruit new partners and reinvigorate existing partners.