By Larry Levine, on behalf of Xerox – Hitting quota or not hitting quota… The harsh reality boils down to this question… Are you at quota?

There comes a point in a sales professional’s career when he or she misses quota. Maintaining a pipeline is similar to running a business; it takes focus, strategy, discipline, and execution.

“Nobody is going to buy from you because you have a quota to meet. They are going to buy from you because they see value in doing so” -Bob Burg

The percentage of sales rep’s who reach or overachieve their quota can be considered established measures of sales effectiveness. Conversely, it is common knowledge the percentage of sales reps who do not reach their quota indicates room for improvement, which brings me to this…

How many sales reps would crush quota if they focused on increasing their business development activities?


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