By Jeff Gau, Marco CEO – Where your revenue comes from matters. Where do you think your revenue ranks in the copier industry? Whether you’re looking to grow or sell, a dollar is not simply dollar.
You can separate fact from feelings. There is a set of key indicators of “quality revenue” in the copier industry. Some revenue is “worth more” than other revenue. To improve your business, it’s a good practice to try and “think like a buyer” and consider:
- Customer concentration
- Length of contracts
- Type of agreements
- Solution composition
The key is executing a balanced revenue strategy. It will deliver yields today and make you more attractive to buyers.