The following appears on LouellaFernandes.com
By Louella Fernandes – Xerox has broadened its SMB portfolio to capture a larger share of the A4 MFP market, which is estimated as a $12 billion opportunity growing at 3% annually. It has launched a range of 29 AltaLink and VersaLink devices, targeted at distributed and centralised environments respectively.
The full product range is equipped with Xerox ConnectKey technology, which promises to help channel partners maximise revenue opportunities around workflow solutions.
Driving channel revenue growth with ConnectKey
Xerox is positioning its new range of ConnectKey AltaLink and VersaLink smart multifunction printers (MFPs) as “today’s smart workplace assistants”. Xerox is banking on the customisability of the ConnectKey platform as a feature that will be attractive to SMB customers, making the range more profitable for channel partners to sell.
ConnectKey devices use a tablet-like user interface, and are mobile and cloud ready – think storing documents on Google Drive or Dropbox directly from the MFP. They also offer advanced printer security features such as intrusion prevention, data encryption and McAfee Whitelisting technology (AltaLink devices only) to prevent malicious malware running on any device.
Whilst these features are not necessarily new to today’s smart MFPs, what sets Xerox apart in the market is ConnectKey. This software platform enables the personalisation of productivity functions and apps accessed from the Xerox App gallery.
