By Ray Stasieczko, BEI Services – I recently attended the Lexmark Roadshow held in Vegas. The theme was winning, and the after-hours fun was driving exotic sports cars at Speed Vegas. Lexmark can win the A4 race and here’s why. Lexmark isn’t listening to the noise of keeping things as they were or temporarily are. Lexmark has always lived in and is doubling down on A4. A4 is the future and those who dismiss this will be left in the past.
It seems amazing the speed of these small footprint output devices. All of which have duty cycles enabling them to replace Tens of millions of A3 devices. While the rest of the manufacturers are racing towards approvals from outdated dealer programs, or have pulled into the pit stops investing in production print equipment the lowest percentage of placements in the market. Production prints deliverable once controlled by one vendor now every vendor is toting their new light production printer thinking it’s as exciting as the Lamborghinis racing around the track in Vegas and as they fight to survive this small market share, they will destroy all possibilities to monetize it profitably. These manufacturers should be creating better A4 products with as few replaceable parts as possible.