By Elisha Kasinskas, RSA – If selling production print were easy, every dealer would be doing it.

You might even see more dealers attending conferences devoted to production print.

But you don’t.

And you don’t need to be Marvin Gaye to ask, what’s going on?

Let’s examine some of the reasons why dealers sell production print, why they don’t, and finish with tips on how to be successful selling production print.


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SOURCE Rochester Software Associates

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