Seven Strategies for Engaging with New and Current Customers Post-COVID-19

By Elisha Kasinskas, RSA – Despite the opportunities and uncertainties, let’s examine seven strategies that a production print hardware and software reseller should consider in order to serve existing customers and approach new prospects.

  1. Stay in touch – Throughout the pandemic hopefully you’ve continued to reach out to customers and let them know you are available even if they aren’t in a buying mood or their workloads have fallen considerably. You are not alone. They are not alone. Just make sure that you continue to engage with your customers and learn what those customers will want from you when they reopen.

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SOURCE Rochester Software Associates

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