GAA Partners with PrintReleaf to Adopt Lower Cost Paper Certification Standard

DENVER, Colorado, June 2, 2020— In support of their mission to provide members with business relationships, expertise and education that ensure the strength and profitability in the graphics, print and digital communications industries, the Graphic Arts Association (GAA) is partnering with PrintReleaf to provide members with a lower cost alternative on sustainable paper certification for commercial printers and their customers.

By partnering with PrintReleaf, GAA members have the option to measure their total paper consumption and convert that total into an equivalent number of trees which are then automatically and certifiably planted around the world at reforestation sites of their choice.

“The Graphic Arts Association found that the PrintReleaf initiative is a truly innovative, timely and user-friendly concept for both Printers and Print Buyers alike in achieving their goals of sustainability. PrintReleaf’s technology literally translates my Members’ conservation efforts into physical trees and replenished forests and that speaks volumes to the world about how GREEN PRINT really is as a medium of communication ….” said Melissa Jones, President of GAA.

“PrintReleaf has seen an increase in adoption from commercial printers and we’re excited to build on our momentum by extending our certification system to GAA and their membership. It’s a great way to benefit printers, their customers, and the environment” said Jordan Darragh, CEO of PrintReleaf.

About GAA
The Graphic Arts Association is the only regional trade association for the printing industry serving Pennsylvania, New Jersey and Delaware. The mission of the Graphic Arts Association is to provide business relationships, expertise and education that ensure the strength and profitability of member companies in the graphics, print and digital communications industries in DE, PA and NJ. To learn more, please visit https://www.graphicartsassociation.org.

About PrintReleaf
PrintReleaf creates a global sustainability standard by certifiably guaranteeing to releaf the paper consumption of PrintReleaf customers. PrintReleaf is the only technology platform that measures customers’ paper usage and certifiably reforests that usage on an equivalent basis. The patented PrintReleaf technology not only tracks paper consumption, but also monitors PrintReleaf reforestation partners to ensure fulfillment. Market-leading companies with a passion for the environment and a progressive concern for advancing environmental stewardship, together with their customers, rely on PrintReleaf to provide a nexus of partnerships involving forestry, technology, and business. For more information, please
visit http://www.printreleaf.com.

SOURCE Graphic Arts Association


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