The following appears on foodproducts.packaging-business-review.com
Japanese conglomerate Lotte is using HP Indigo printing technology to market more than 2 million of its Xylitol chewing gum brand in unique packages.
Xylitol, commemorating its 20th anniversary has released has started a campaign to engage with millennials.
The packages have been designed to showcase artwork of 20 groups of Japanese in their twenties who were invited to develop unique images for the limited edition packages.
The printing work of the limited edition packaging was undertaken by Toppan Printing of Japan. The packaging was printed on the HP Indigo 20000 Digital Press with the variations created by HP SmartStream Mosaic variable design technology.
