Industry Expert Rich Cardillo Joins Benchmark Business Solutions

LUBBOCK, TEXAS – Benchmark Business Solutions announced today the addition of Rich Cardillo as Chief Sales Officer during the company’s quarterly staff meeting.

Mr. Cardillo, founder of 360 Sales Advantage, has more than 30 years of experience in the Xerox and print industries. Cardillo began his career with Xerox in upstate New York before opening his own agency in Boulder, Colorado. After spending 11 years as the owner of XEROgraphiX West, Inc., he launched 360 Sales Advantage where he spent the last 15 years as a corporate trainer.

Cardillo’s experience includes working with more than 500 industry partners on sales training and initiatives throughout the United States and Canada.

“Rich’s incredible work experience and his deep understanding about the document management and print industries inspired us to add him as a member to our team,” said Jeff Horn, president of Benchmark. “Rich will lead Benchmark’s sales and marketing efforts, and his profound expertise in sales training and development will help foster our bold growth plans by allowing us the opportunity to expand our sales efforts and increase our market share.”

“As one of the largest Xerox platinum dealers in the United States, joining the Benchmark team was an easy decision,” stated Cardillo. “Not only does Xerox offer the best product line in the industry, Benchmark is approaching its 25th year in business and offers unduplicated service.”

For more information, contact Benchmark at 1.800.378.9179.


Benchmark Business Solutions, Inc. was founded in 1994 and provides office technology and document solutions to more than 100 counties in Texas, New Mexico, and Oklahoma. Benchmark is the largest Xerox Platinum Authorized Document Technology Partner in the Southwestern United States. Benchmark’s leadership team has more than 100 years of office technology industry experience and is proud to lead their team of more than 80 dedicated sales and service professionals.

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