By Matthew Lentz, ACDI – You may not have heard of this term yet, but you’ve experienced it. Pick up your phone and check your favorite social media app, whether it’s Facebook, Twitter, Instagram, LinkedIn, or even MySpace (yep still running, check your old page). As you scroll through any of them you’ll notice pretty quickly – videos are everywhere.
Thanks to the internet and rapid growth in technology, video media is simpler to create, obtain, and digest than ever before! When it comes down to absorbing information, the majority has spoken – we’d rather watch a video than read an entire article or listen to a full-length podcast. Video is the perfect marriage of visuals and audio, making it a premier delivery method for various types of messages.