By Howie Fenton – From the editor: This article was originally published on Digital Printing Hotspot 

There are contradictory reports of the effectiveness of blogging. There are reports that blogging is effective and others that say it is ineffective. Blogging is considered an important tool in a content marketing strategy.

What is content marketing? According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain clearly defined audience – and ultimately drive profitable customer action.

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