Today, marketing is only driving 30% of your total leads. To be successful, you need to take advantage of alternative channels. LinkedIn offers the perfect platform to meet and interact with prospects as you guide them through the qualifying process. LinkedIn engagement allows you to provide information, building your credibility.
Here are six tips to help you maximize your engagement on LinkedIn and improve your lead prospecting:
- Use Your Headline to Convey Your Value Proposition – Your headline should answer two questions: what can you help clients improve on, and how you can do it. For example, “Improve your team’s productivity through Managed Print Services.”
- Build a Network – Use the “my network” tab to browse through people you may know on LinkedIn. Connect your email account to add personal contacts already in your network.
- Share Relevant Information – Never sell when posting information. Keep it relevant. Spend a minute a day posting an update to your LinkedIn community. Use this daily update to share news, information or a video relevant to your prospects and customers. According to BRANDfog, nearly 70% of US respondents to their survey believe businesses that use social media to communicate their brand values are more trustworthy.