Reducing Customer Friction: What Can we Learn from an 80s Music DJ

By David Pohlman, GreatAmerica – The year was 1980. Back then, I was commonly blasting Footloose, Danger Zone, or Mr. Roboto through my stereo speakers. I could spend much of a weekend playing songs like these. In fact, I loved music so much, that by 1983, I started a mobile DJ business – I founded Dance Systems Incorporated – “DJ Entertainment with a touch of class” using a $2,600 loan from my father, and began taking jobs. I started “gigging” at all kinds of events – from weddings to school dances, I was having a ball and filling event halls with the latest and greatest “tunes” of the day. But as it “turns” out, I was doing more than playing music; I was also learning a lot about the importance of product evolution and customer experience. Let’s reflect back.

Vinyl and Friction      

Being a DJ in the early 80’s required some actual heavy lifting. Getting my setup from one gig to the next would involve six milk crates at a minimum just to carry all of my vinyl music. There was also the matter of transporting my turntables, speakers, equipment rack, and lighting. I am sure you can imagine the time and effort it took on both ends of a show. Fortunately, I also had a metallic blue, shag carpeted Chevy van to carry it all.


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SOURCE GreatAmerica

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