By Anna Buehler – Recently I was in the process of car shopping. For me, It was a dreaded experience, for the sales reps I encountered, it was probably even worse.
I walked into every dealership with the same criteria: small SUV, new or used (depending on price and mileage), safety features, and all-wheel drive. Seems simple right? But it hadn’t been for one reason.
Not a single sales rep had taken the time to find out why I was shopping for a new car or why I wanted these features.