Amplify, the marketing arm of Clover Imaging Group, refined websites to create powerful sales funnel
CHICAGO, IL — Amplify, Clover Imaging Group’s marketing services division, announced today newly developed websites for Edwards Business Systems and Virginia Business Systems. Through Amplify’s robust digital development platform, the brands, which previously shared a single website, have been split into two highly targeted websites to drive local lead generation. The new websites have been designed to generate sales, bolster user engagement and create a more enriching user experience.
“Clover didn’t just overhaul our website, they helped us solve a pressing business challenge,” said Ray Fuentes, President of Edwards Business Systems. “Through two websites, we’re enabled to speak to our customers at a local, relevant level. We can deliver the experience they deserve.”
“Today’s customers expect more than a website. They want a fantastic brand experience. Our enhanced website allows us to meet the customers where they’re at – by presenting them with useful content and the service and support they need, fast,” said Jim Dotter, President of Virginia Business Systems.
The two new websites have been redeveloped first and foremost to help EBS and VBS generate leads in their specific geographic regions. At the development level, Clover ensured that the websites were responsive, allowing users to have an enjoyable experience from any device. Additionally, modern content features were incorporated on the front end, such as a resource-rich blog, packed with information to guide customers through the sales process. Plus, the redesign supports a strong search engine optimization (SEO) framework. View Edwards Business Systems’ new website here and Virginia Business Systems here.
“It’s always rewarding to see partners like Edwards Business Systems and Virginia Business Systems realize the full rewards of an inbound marketing strategy. It all begins with a thoughtful website, built with the customer experience in mind,” said Aaron Dyck, SVP of Marketing for Clover Imaging Group.
Clover’s Amplify program offers businesses across the technology sector access to an agency experience. They deliver custom website design and development, as well as a range of digital marketing services such as SEO, inbound marketing consulting, video production and more.
About Clover Imaging Group
Centered around sustainable innovation, Clover Imaging Group offers independent dealers, OEMs, and retailers a complete imaging and solutions platform. Clover’s broad array of products and services includes award-winning remanufactured printer cartridges and parts, a comprehensive suite of managed print and technology services, and unparalleled marketing and sales support. Far from its early beginnings as an ink and toner remanufacturer, Clover has evolved into a global enterprise backed by world-class engineering, manufacturing and distribution infrastructure. These expansive capabilities enable Clover to provide a level of partnership unsurpassed in the aftermarket imaging space. For more information on Clover, please visit: www.cloverimaging.com
About Virginia Business Systems
Virginia Business Systems (VBS) has been in the Virginia marketplace for over 23 years and has developed a reputation for an uncommon focus on customer service, cost-effective pricing, efficient supply and delivery, combined with innovative products and top-of-the-line support. VBS has been nationally recognized as a top performing dealer in the industry. And as one of the country’s largest independent office equipment dealers, VBS and its parent Edwards Business Systems (EBS) of Pennsylvania consistently have been named an Elite Dealer by ENX Magazine. VBS has grown from 17 employees to a family of over 80 team members in Virginia and with operations that encompasses their headquarters in Richmond, plus Charlottesville, Lynchburg, Roanoke, Tidewater, New River Valley and Shenandoah Valley. For more information on VBS, please visit www.VAbusinesssystems.com.
About Edwards Business Systems
Edwards Business Systems (EBS) has been in business for over 64years and has developed a reputation for an uncommon focus on customer service, cost-effective pricing, efficient supply and delivery, combined with innovative products and top-of-the-line support. EBS has been nationally recognized as a top performing dealer in the industry. And as one of the country’s largest independent office equipment dealers, EBS and its sister company Virginia Business Systems (VBS) consistently have been named an Elite Dealer by ENX Magazine. EBS and VBS, with over 180 employees, are in their third generation of management and ownership, continuing the family commitment of meeting and exceeding the needs of their clients. EBS, headquartered in Bethlehem in the Lehigh Valley, has offices in West Reading, Middleton (serving Lancaster, York and Harrisburg), Scranton (serving Wilkes-Barre and the Pocono Region), Lewisburg, and Pottstown, PA. VBS has operations that encompass their headquarters in Richmond, plus Charlottesville, Lynchburg, Roanoke, Tidewater, New River Valley and Shenandoah Valley. For more information on EBS, please visit www.edwardsbusiness.com.