Non-profit organizations are funded by donations alone, and many organizations rely on outreach programs as a means of generating these funds. In recent years some non-profits have attempted to cut expenses by migrating to online forms of communications.
However, they quickly saw a drop in their readership levels, and consequently their donations. Approximately, 81% of people read their direct mail for over 1 minute, as compared to most email being read for an average of 12 seconds before being deleted.
Non-profits exist based on the money which they raise, making readership crucial to survival. RISO Inkjets offer non-profit organizations the perfect solution to affordably increase their readership and fundraising through printed materials.