Opportunities in Production Workflow: Customers Want Web to Print, Automation, and VDP

By Patricia Ames, The Imaging Channel, for Rochester Software Associates – According to research recently released by In-plant Graphics (“Software and Automation Trends in the In-plant Industry”), web to print (W2P) platforms, workflow/production automation software, and variable data printing (VDP) solutions represent the best opportunities for dealers in the production workflow space.

When you look at where the research respondents are willing to invest, the best opportunity exists in the workflow/production automation space. Between customers who already own but plan on upgrading workflow/production automation, or those who have yet to purchase workflow/production automation but plan on doing so, 22 percent are considering an investment. Second — and not by much — was the W2P space, with 21 percent of respondents considering investment. VDP solutions were also in demand, with 16 percent looking to purchase new or upgrade their existing VDP technology.


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